good light cosmetics is beauty beyond the binary. They are focused on moving culture forward by promoting a more inclusive definition of beauty through product and purpose.

Deliverables

Influencers Strategy • Social Media Management • Content Creation • Retail Training • Product Launches • Community Management

Netflix’s Heartstopper x good light creative direction

Executed social creative direction, in collaboration with social strategist, to develop good light’s influencer and social strategy for their product launch collaboration with Netflix’s Heartstopper.

Influencer paid campaign Management

Directed ROI-producing, paid campaigns with micro to high-level influencers via souring, outreach, management, and creative direction.

ULTA focused influencer campaign contributed to 38% increase in sale during month of February

Influencer gifting & Seeding

High performing and engaging content from carefully sourced and selected creators who were seeded product.

These creators were not obligated to post

Graphic Design

Developed and designed product focused IG highlight stories to quickly educate the audience on each SKU.

ULTA Retail training

Developed and designed the ULTA retail training deck used to train in-store employees nationwide on products.

Tiktok & Reel content creation

High-performing organic content created for good light social platforms to help educate, entertain, and cultivate an authentic community that aligns with the good light brand voice.

SOcial media management

Led content direction and strategy for TikTok account. High-performing content examples listed below from start of management. Content displayed was created by managed TikTok social team.